So I’m working to strengthen my sells copy writing skills. I know there’s more to tech than just … tech ..
So during my reading today I came across the following quote:
“People don’t buy without a reason why”
Can I pause and say I felt that!!What I uncovered was that most people write sales copy that gives prospects one or two reasons to buy. But you need atleast four to five reasons and they all don’t have to be about saving money .. 
The author shared the following ten reasons with his top five highlighted.
- Make money
- Save money
- Save time
- Avoid effort
- Escape pain
- Get more comfort
- Achieve greater cleanliness or hygiene to attain better health
- Gain praise
- Feel more bored
- Increase their popularity or social status
Since as I reflect on my business and who I serve:”I’m a Marketing Technology Educator and Automation Strategist. I help women who are coaches, consultants and online service providers learn, grow and thrive in their business by teaching them beyond the basics of online technology. I make tech simple.”Knowing this about my clients, I chose the following reasons.
- Make money
- Save money
- Save time
- Avoid effort
- Increase their popularity or social status